1. SPS Help Center
  2. Self-Publishing School's Programs

What is "Stealth Launch"? - I'm Ready to Publish My eBook; Is There a Launch Timeline and To-Do Checklist?

The period between your book being live on Amazon and your public launch date is what we call the stealth launch.

First off, you will click "Publish" on your book approximately 10 days before your "launch date." Your launch date is when you will start publicly promoting your book. 

The period between your book being live on Amazon and your public launch date is what we call the stealth launch.

During this time period, the goal is to rally your launch team to download the book from Amazon and begin leaving honest reviews.  

If you're a student in the Become a Bestseller program, you'll find more details including Launch Team Templates and Swipe Copy emails here:

Become a Bestseller: Conduct Your Stealth Launch.

v1-milestone-group-coaching-calls

Ps. If you're getting ready to launch your book, join the Push to Publish Group Coaching Call, hosted weekly inside Self-Publishing School's Mastermind Community.