Author Advantage Live - Agenda

See the AAL Agenda below (Sept. 19 - Sept. 22)

Thursday, September 19th

5:00 - 7:00pm: Dinner and VIP Mastermind (VIP Ticket Holders only)

Friday, September 20th

7:30 - 8:30am: Registration (Registration ends at 8:30am sharp!)

9:00 - 9:45am - Opening Session - Chandler Bolt

  • Fundamentals of a Bestseller
9:50 - 10:30am Workshop #1 (Lise Cartwright)
  • Identifying Your Audience and Building Your Platform
10:30 - 10:50am: Break
10:50 - 11:10am: Author Spotlight (Mike Acker)
11:15 - 11:55am: Workshop #2 (Lisa Zelenak)
  • Limiting Beliefs and Fear of the Big Dream (and how it's costing you $100,000 a year)

11:15 - 12:15pm: Certificate of Completions & Milestones (Chandler Bolt)

12:30 - 1:30pm: Lunch
1:30 - 2:15pm: Workshop #3 (Dane Maxwell)
  • Copywriting & Crafting a Bold Promise
2:20 - 2:40pm: Author Spotlight (Madison Gonzalez)
2:45 - 3:15pm: Expert Panel 
3:15 - 3:35pm: Break
3:35 - 4:15pm Workshop #4  (Sean Sumner)
  • Launching Your Book Successfully & How to Relaunch
4:20 - 5:05pm Workshop #5 (Nathan Latka)
  • Non-traditional Launch Strategies & How I Moved 10k Copies of my Book

5:05 - 5:30pm: Awards Ceremony (Sean Sumner)

7:00-8:30pm: Networking Event / Cocktail Hour (Zilker Terrace - Hyatt Regency Austin)

Saturday, September 21st

8:40am: Doors open!
9:00 - 9:45am: Opening Session led by Chandler
9:50 - 10:30am Workshop #6 (Chandler Bolt)
  • Building Your Platform & Email List
10:30 - 10:50am: Break
10:50 - 11:10am: Author Spotlight (Nancy Hillis)
11:15 - 11:45am Workshop #7  (Sean Sumner)
  • Wide Distribution
12:30 - 1:30pm: Lunch
1:30 -2:00pm: Workshop #8 (Dave Chesson)
  • Advertising
2:05 - 2:50pm: Author Success Panel 
2:55 - 3:15pm: Author Spotlight (Brianna Fedele Ruelas)
3:15 - 3:25pm: Break
3:25 - 4:10pm: Workshop #9 (Ashley Crouch)
  • How to Position Yourself as a Power Player Using Media
4:15 - 5:00pm: Workshop #10 (Taylor Conroy)
  • Land a Ted Talk

Sunday, September 22nd 

8:00 - 8:30am: Author Advantage Accelerator Q&A
8:40am: Doors open!
9:00 - 10:00am: Opening Session led by Chandler
  • Crafting Your Offer
10:05 - 10:45am: Workshop #11 (Lisa Zelenak)
  • Selling Your Offer
10:45 - 11:00am: Break
11:00 - 12:00pm: Closing Keynote: Beyond the Bestseller (Hal Elrod)
12:00 - 12:15pm: Q&A with Hal Elrod